Website redesign proposal developed during my time as Brand Designer at Kowtow Clothing. The current website was needing updating after the launch of a new brand purpose, and a select few key areas were targeted for emphasis.
Consistency of imagery and type use across pages and modules.
Assessment and re-ordering of visual hierarchy for easier customer navigation.
Reduction of white space around images, allowing for the emphasis of white-space text modules to allow for increased readability.