Harrison Gyde – Graphic Design

Kowtow

Webstore Redesign Proposal

Website redesign proposal developed during my time as Brand Designer at Kowtow Clothing. The current website was needing updating after the launch of a new brand purpose, and a select few key areas were targeted for emphasis.

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Consistency of imagery and type use across pages and modules.

2

Assessment and re-ordering of visual hierarchy for easier customer navigation.

3

Reduction of white space around images, allowing for the emphasis of white-space text modules to allow for increased readability.

This project was un-realised due to COVID-19.

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Homepage layout

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Categories section

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Modular detail

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Cart module concept

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Product page detail

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1

Homepage layout

2

Categories section

3

Modular detail

4

Cart module concept

5, 6

Product page detail

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